PPC & Affiliate Articles ::
Articles regarding PPC & Affiliate ProgramsSEO for Google
Posted on :: Jan 22
It is common for many companies to not only want to have the top search engine rankings on Google™, but to stay there as well. So what is a top ranking? In short, it means having your company show-up on the first page of the Google™ results page for any targeted search. This is because 90% of people will not look past of the first page of results when doing a search.
Keep Your Edge on Competitive PPC Keywords
Posted on :: Oct 9
Staying competitive for your most sought-after keywords requires diligence, persistence, and a strategic utilization of the tools and reports that are available to you as a pay-per-click (PPC) manager. Improve and preserve the performance of your highly-competitive keywords by following these strategic guidelines.
Google's PageRank Explained
Posted on :: Aug 31
From here on in, we'll occasionally refer to PageRank as "PR".
How Google Sitelinks are Created and Managed...
Posted on :: Aug 31
Google shows sitelinks for results when we think they'll be useful to the user. If the structure of your site doesn't allow thier algorithms to find good sitelinks, or they don't think that the sitelinks for your site are relevant for the user's query, they won't show them.
At the moment, sitelinks are completely automated. They're working to improve thier sitelinks algorithms, and they may incorporate webmaster input in the future.Streamline Your Affiliate Program Management
Posted on :: Jul 31
Optimizing the On-Site Engagement Experience
Posted on :: Jul 20
Increasing site effectiveness and visitor satisfaction through on-site engagement optimization ultimately results in a higher conversion rate, which is why it is so important.
By not engaging in optimizing consumers’ e-commerce experiences, merchants ultimately risk generating fewer sales over time. That alone should be reason enough to consider routine testing of page elements — and combinations of them — to generate more revenue from each user session.
Many merchants are surprised at the number of users who abandon their shopping carts before they reach the checkout. While Web analytics tools can show us the specific percentage of shopping cart drop-off, they don’t show us the element that caused the drop-off.
Let’s look at a few best practices for optimizing the e-commerce landing page experience. While it’s important to seriously consider these tactics, it’s even more important to test them thoroughly before a full-scale roll out.Open PPC Policy, Affiliate Marketing and E-Commerce
Posted on :: Jun 19
A recent ABestWeb forum thread has truly shocked me. Shocked I tell you! And I've become nearly immune to most everything, hardly blinking an eye in the face of even the most innovative techniques, trends and technologies that come my way. So what is that shocked me so greatly?
The Pia Jewelry affiliate program has an open PPC policy! This means that affiliates are free to bid on all terms, including brand terms. Pia believes this policy enables its affiliate to "better promote Pia products and therefore boost earning potential." You might want to take a deep breath as I'm sure you are equally shocked.
You might remember that back in April Amazon notified affiliates they would no longer be paying referral fees to associates sending users to Amazon through paid search (keyword bidding) practices. Allowing affiliates to leverage pay-per-click search engines is nothing new, but the debate continues about whether to allow affiliates the right to bid on brand related terms (which are often trademarked). Is it good business or misinformed marketing? A control issue or a strategic decision?Five PPC Landing Page Design Trends
Posted on :: Jun 19
If you are paying for clicks, you must ensure that the landing page where consumers end up post-click can convert. Impressions count more than ever when it comes to PPC landing page design so let's review what sites are doing right (and wrong) and perhaps even find some inspiration for our own PPC campaigns and the landing page designs they feature.
When you want to analyze what works best in PPC landing page design, you want to start with the most competitive terms. We took a look at ten landing page designs (only nine are featured as one was was ultimately just a parked page) to determine similarities and differences that the design concepts have. You might end up applying some of the techniques on your own site, but before settling on one, remember that testing is the only sure fire way to ensure that the right elements are available to convert your specific audience of consumers into buyers.
The keyword in focus (and of course the landing pages that result) are under the keyword "ringtone". Clearly our choice of keyword will influence the type of landing page designs that resulted. Expect the sites that bid on those terms to focus on acquiring a younger, more socially-connected, technology savvy audience.